Marketing & Strategy Innovation Blog

by: Idris Mootee

Innovation is everywhere and I see the coming convergence of religions and new consumer experience. Malaysian car maker Proton announced that they will team up with manufacturers in Iran and Turkey to create the first Muslim car. The car could boast special features like a compass pointing to Mecca and a dedicated space to keep a copy of the Koran and a headscarf. I think Volkswagen should create Muslim Beetle to compete.

Continue reading "Muslim Car? Buddist Cell Phone? What's Next?" »

Posted by Futurelab at 6:39 PM | Permalink | Comments (0) | TrackBacks (0)  • Email this article to a friend

by: Idris Mootee

There is a plenty of Experience Innovation happening these days at the VW lab in Germany. They are working on a just-for-kids navigation system. The prototype child navigation system comes complete with GPS data, games and a time worm that eats away the hours until arrival.

Continue reading "The Next Driving Experience Innovation" »

Posted by Futurelab at 5:35 PM | Permalink | Comments (0) | TrackBacks (0)  • Email this article to a friend

by: Idris Mootee

I thought I might share this keynote presentation of mine (which is two years old) and many ideas that are mentioned in here are now coming to the market. I talked about how fashion meets technology.

Continue reading "Fashion and Innovation" »

Posted by Futurelab at 6:25 PM | Permalink | Comments (0) | TrackBacks (0)  • Email this article to a friend

by: Idris Mootee

There are many disruptive innovations happening these days and unlike the dot.com days, these are nimble start-ups powered by an open innovation software ecosystem and exploding networks. With any disruptive business models, the key challenge they face is how do you drive adoption and how fast can you do it? Marketing innovative products and technologies are very different from conventional product marketing.

Continue reading "Marketing of Innovative and Disruptive Technologies" »

Posted by Futurelab at 5:48 PM | Permalink | Comments (0) | TrackBacks (0)  • Email this article to a friend