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On this blog we assemble the world's sharpest minds in marketing and strategy innovation. People who spark exceptional insights in their field of expertise and inspire their readers to action.

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January 21, 2007

Why do people love fashion but hate to admit it?

By: John Caddell

The Wall Street Journal yesterday published an article by Alessandra Galloni featuring a fascinating interview with Miuccia Prada, head of the fashion company bearing her name.

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Concept: Social Retailing

By: Ilya Vedrashko

Welcome Social Retailing (TM) - a technology developed and trademarked by IconNicholson and demoed at the National Retail Federation conference's Store of the Future exhibition.

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August 22, 2006

The Consumer Isn't a Moron, She's Your Mum

by: Alain Thys

Why do traditional marketers & media always think that it's the "young" who make up the digital space and the "old" ones who watch TV?  That's why I decided to check for a moment whether the surf, game and PVR behaviour of my parents and in-laws are anomalies or whether they are part of a broader movement. 

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