Marketing & Strategy Innovation Blog

by: danah boyd

The NYTimes ran a piece today called Text Generation Gap: U R 2 Old (JK). (Note: the article is very American-centric - in the States, older folks tend to be texting illiterate.) The article begins with an anecdote of a parent shuttling around his daughter and her friend. They are talking and dad butts in and they roll their eyes. And then there is silence. When dad comments to his daughter that she's being rude for texting on her phone rather than talking to her friend, the daughter replies: "But, Dad, we're texting each other. I don't want you to hear what I'm saying."

Continue reading "how youth find privacy in interstitial spaces" »

Posted by Futurelab at 9:36 AM | Permalink | Comments (0) | TrackBacks (0)  • Email this article to a friend

by: Eliane Alhadeff

IBM is launching a free multiplayer online game, PowerUp, challenging teenagers to help save the planet "Helios" from ecological disaster.

The game is part of IBM's TryScience initiative and will be launched at Engineer's Week 2008 opening on February 16 in Washington, D.C. The game, which can be played alone or together, features a planet in near ecological ruin where three exciting missions for solar, wind and water power must be solved before sandstorms, floods or SmogGobs thwart the rescue.

Continue reading "Serious Games Challenging Teenagers To Save The Planet" »

Posted by Futurelab at 7:09 PM | Permalink | Comments (0) | TrackBacks (0)  • Email this article to a friend

by: danah boyd

Last fall, I did an interview for Discover Magazine about my research. I still think that I look strange in video, but I figured others might appreciate it.

Continue reading "Discover Magazine video of moi" »

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Continue reading "just because we can, doesn't mean we should" »

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by: Karl Long

Found this video on Jonnie Moore's always thought provoking blog. It's a collaboration of 200 students in an anthropology class that looks at the defining characteristics of students today.

Continue reading "Edumacation" »

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by: Dick Stroud

The IPA’s 2007 Agency Census has just been published. I rushed to see what was happening to the age of agency staff. Wow, the percentage of under 30s are increasing.

Continue reading "Media Agencies Are Getting Younger" »

Posted by Futurelab at 9:57 AM | Permalink | Comments (0) | TrackBacks (0)  • Email this article to a friend

by: danah boyd

The Economist is doing an "Oxford-style debate" on the following proposition:

Given that MySpace and Facebook are ubiquitous, can social networking be defined as the "collective power of community to help inform perspectives that would not be unilaterally formed" or is it simply a distraction for students? Can these tools could be used in the classroom?

Continue reading "The Economist Debate on Social "Networking"" »

Posted by Futurelab at 3:53 PM | Permalink | Comments (0) | TrackBacks (0)  • Email this article to a friend

by: Eliane Alhadeff

Blended Learning involves the use of multiple learning environments - usually some combination of physical/face-to-face and online/virtual approaches.

In the strictest sense, blended learning is when an instructor combines two methods of delivery of instruction. However, this term most often applies to the use of technology on instruction.

Continue reading "Serious Games And Blended Learning" »

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Continue reading "Technology and the World of Consumption" »

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Continue reading "what are marketing and advertising's social responsibilities wrt youth?" »

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Continue reading "MacArthur Series on Digital Media and Learning (it's live!)" »

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by: danah boyd

Last month, I participated on a panel at Pearson Publishing along with three others from MacArthur's digital learning initiatives. I gave a talk there about the future of information access and I wanted to make the crib available for all who might find it of interest:

Continue reading ""Information Access in a Networked World"" »

Posted by Futurelab at 9:51 AM | Permalink | Comments (0) | TrackBacks (0)  • Email this article to a friend

by: danah boyd

For over a year now, Nicole Ellison and I have been working on putting together a special issue of JCMC on "Social Network Sites." Not all of the pieces are live yet, so I'm going to wait until they are before highlighting them and encouraging you to go there. (But! If you want to get a taste, their abstracts are all up on the site as temporary holders.)

Continue reading "Social Network Sites: Definition, History, and Scholarship" »

Posted by Futurelab at 11:07 AM | Permalink | Comments (0) | TrackBacks (0)  • Email this article to a friend

by: danah boyd

For this year's Society for the Social Studies of Science (4S) conference, I put together a paper reflecting on my methodological choices in pursuing an understanding of how youth engage with networked publics. In it, I try to lay out my decisions, my successes, and my failures. This paper is written in loving memory of my advisor Peter Lyman.

Enjoy!

Original Post: http://www.zephoria.org/thoughts/archives/2007/10/25/choose_your_own.html

Posted by Futurelab at 12:52 AM | Permalink | Comments (0) | TrackBacks (0)  • Email this article to a friend

by: Dick Stroud

Saatchi & Saatchi has research showing that consumer electronics manufacturers and retailers are annually missing out on £600m of sales because they are failing to connect with women.

Continue reading "Marketing to women – old and young" »

Posted by Futurelab at 3:37 PM | Permalink | Comments (0) | TrackBacks (0)  • Email this article to a friend

by: Danah Boyd

Earlier this month, I had the great fortune to go to Australia as a seminar speaker for Education.AU. Everyone warned me that it was winter and would be frigid, but to my delight, the weather in Melbourne and Brisbane was not any colder than a San Francisco summer day. I didn't get to see much of Australia (saving the 'roos for next time), but I did have a fantastic time. The people were wonderful, the food was delicious (go Melbourne), and it was just so great to be around so many folks invested in education who were not afraid of technology.

Continue reading "Australian Education.AU seminar talks" »

Posted by Futurelab at 2:53 AM | Permalink | Comments (1) | TrackBacks (0)  • Email this article to a friend

by: Danah Boyd

While the Attorneys General are off demonizing social network sites, the National Schools Board Association has been collecting data on all of the good things that teenagers are doing with the sites, including learning about colleges, talking about homework, engaging in collaborative projects, and otherwise operating as active learners.

Continue reading "National School Boards Association pushes for SNS adoption in schools" »

Posted by Futurelab at 12:36 AM | Permalink | Comments (0) | TrackBacks (0)  • Email this article to a friend

by: Dick Stroud

Anybody who reads this blog will know that I am always going on about the way that social networking web sites for the 50-plus are growing like mushrooms on a fine fresh damp morning. This research from Comscore is the metaphorical fertiliser that is stimulating this growth.

Continue reading "50-plus social networking companies are growing like mushrooms – this is the fertiliser." »

Posted by Futurelab at 1:59 PM | Permalink | Comments (5) | TrackBacks (0)  • Email this article to a friend

by: Danah Boyd

One month ago, I put out a blog essay that took on a life of its own. This essay addressed one of America's most taboo topics: class. Due to personal circumstances, I wasn't online as things spun further and further out of control and I had neither the time nor the emotional energy to address all of the astounding misinterpretations that I saw as a game of digital telephone took hold. I've browsed the hundreds of emails, thousands of blog posts, and thousands of comments across the web.

Continue reading "responding to critiques of my essay on class" »

Posted by Futurelab at 11:53 PM | Permalink | Comments (0) | TrackBacks (0)  • Email this article to a friend

by: David Wigder

This week, Jupiter Research released the results of their latest online survey: 38% of online teens are “concerned about the environment.”  Interestingly, MediaPost reported that JWT’s March 2007 survey indicated a much higher response by online teens: “more than 80% of American teenagers are concerned about the environment and the role of the United States that is causing pollution”.

Continue reading "Correctly Sizing Up “Concern for the Environment” by American Teens" »

Posted by Futurelab at 11:34 AM | Permalink | Comments (0) | TrackBacks (0)  • Email this article to a friend

by: Danah Boyd

As promised, i've uploaded the crib from my talk at Cannes for your enjoyment (and critique). It's about film, DRM, remix, MySpace, youth, fandom, film consumption, and other good things.

Enjoy!

Original post: http://www.zephoria.org/thoughts/archives/2007/05/30/film_and_the_au.html

Posted by Futurelab at 8:07 AM | Permalink | Comments (0) | TrackBacks (0)  • Email this article to a friend

by: Dick Stroud

Cinema audiences are still predominantly young with nearly half of filmgoers under the age of 25 but older viewers are a significant number and becoming more significant. The number of people aged 45 and over attending the cinema has doubled from 19 million a decade ago to 38 million last year.

Continue reading "Media buyers take note – the 50-plus are watching more films" »

Posted by Futurelab at 3:21 PM | Permalink | Comments (0) | TrackBacks (0)  • Email this article to a friend

by: Dominic Basulto

Ok, so I admit it -- I picked up the latest issue of Business Week at the newsstand because I was seduced by the Children of the Web ("How Business is Cashing In on the Global Youth Culture") cover story.

Continue reading "How to write an innovation cover story for a major business weekly" »

Posted by Futurelab at 12:25 PM | Permalink | Comments (0) | TrackBacks (0)  • Email this article to a friend

by: Dominic Basulto

In the Sunday New York Times, Dave Itzkoff explains how and why TV networks and cable stations are experimenting with virtual worlds such as Second Life.

Continue reading "Virtual worlds and the future of TV" »

Posted by Futurelab at 12:20 PM | Permalink | Comments (0) | TrackBacks (0)  • Email this article to a friend

by: Danah Boyd

Over the last six months, i've noticed an increasing number of press articles about how high school teens are leaving MySpace for Facebook. That's only partially true. There is indeed a change taking place, but it's not a shift so much as a fragmentation. Until recently, American teenagers were flocking to MySpace. The picture is now being blurred. Some teens are flocking to MySpace. And some teens are flocking to Facebook. Which go where gets kinda sticky, because it seems to primarily have to do with socio-economic class.

Continue reading "viewing American class divisions through Facebook and MySpace" »

Posted by Futurelab at 10:42 PM | Permalink | Comments (1) | TrackBacks (0)  • Email this article to a friend

by: Dominic Basulto

Apparently, young Americans have little or no idea of where the best innovation in the world is taking place. When in doubt, they simply assume innovative high-tech products come from Japan or the U.S.

Continue reading ""Japanese innovation" that's actually from Finland, Korea or America" »

Posted by Futurelab at 1:53 PM | Permalink | Comments (0) | TrackBacks (0)  • Email this article to a friend

by: Guy Kawasaki

Anastasia Goodstein covers Generation Y in her blog YPulse. She has worked for Current TV, AOL, and Oxygen TV. She recently published a book that will help you understand the online activities of young people called Totally Wired: What Teens and Tweens Are Really Doing Online.

Continue reading "Ten (Nine) Questions with Anastasia Goodstein" »

Posted by Futurelab at 11:34 AM | Permalink | Comments (0) | TrackBacks (0)  • Email this article to a friend

by: Dick Stroud

The French have just had their presidential election that was won by Sarkozy by a 53% share of the votes. Sarkozy is a man of the ‘right’ - the loser, Ségolène Royal, is of the ‘left’ - if such political descriptors have any meaning.

Continue reading "'Averages’ are misleading and dangerous" »

Posted by Futurelab at 10:51 AM | Permalink | Comments (2) | TrackBacks (0)  • Email this article to a friend

by: Lynette Webb

“Life caching” as a concept has been around for a while and has always fascinated me. For their afficionados, Twitter and the constant chatter on Myspace-type boards are the first services that, to me, come close to enabling capture of the minutiae of daily life.

Continue reading "In the Future, You Will Be Able to Record Your Life" »

Posted by Futurelab at 6:45 AM | Permalink | Comments (1) | TrackBacks (0)  • Email this article to a friend

by: Danah Boyd

Over at Wired, Annalee Newitz's post entitled MySpace + SecondLife / Ponies!1 = BarbieGirls describes one of the scariest side effects of all of the predator panic. A new site called BarbieGirls has launched for young girls to socialize with other young girls.

Continue reading "MySpace + SecondLife / Ponies!1 = BarbieGirls" »

Posted by Futurelab at 6:43 AM | Permalink | Comments (1) | TrackBacks (0)  • Email this article to a friend

by: Dick Stroud

The New York Times has a long thoughtful article about the vagueries of the advertising industry and its attitude to older people. It is well worth reading.  These are three extracts that particularly caught my eye.

Continue reading "TV’s Silver Age" »

Posted by Futurelab at 8:48 PM | Permalink | Comments (0) | TrackBacks (0)  • Email this article to a friend

by: Lynette Webb

I've held off posting about Twitter until now. Mainly 'cos I didn't have the time to do it justice.

Continue reading "Twitter Is Like walking to School with Your Friends" »

Posted by Futurelab at 9:42 AM | Permalink | Comments (0) | TrackBacks (0)  • Email this article to a friend

by: Roger Dooley

New neuroscience research shows that older individuals are less affected by the possibility of losing money than younger people. Gains, meanwhile, are equally attractive to both groups.

Continue reading "Twenty-somethings More Risk Averse Than Seniors" »

Posted by Futurelab at 9:56 AM | Permalink | Comments (0) | TrackBacks (0)  • Email this article to a friend

by: Ilya Vedrashko (via Business&Games)

Mattel launched Barbie Girls, a "virtual world" that "will allow children to create their own virtual characters, design their own room and try on clothes at a cyber mall." (Forbes.)

Continue reading "Mattel Launches Barbie Girls" »

Posted by Futurelab at 9:29 AM | Permalink | Comments (1) | TrackBacks (0)  • Email this article to a friend

by: Dick Stroud

A rise in the number of niche services (often age related) means that social media is no longer the preserve of the young. My recent blog postings about the numerous 50-plus social networking sites is testament to this fact.

Click image to enlarge.

Continue reading "Social networking expanding across demographics" »

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Continue reading "Welcome To Haute Mexique - High Mexican" »

Posted by Futurelab at 6:47 AM | Permalink | Comments (0) | TrackBacks (0)  • Email this article to a friend

by: Lynette Webb

I came across this image a while back and liked it so much I decided to use it to do a shorter version of this chart, which - although I like it - is a bit of a mouthful of a quote!
www.flickr.com/photos/lynetter/322112273/in/set-720575941...

Continue reading "i'm a digital immigrant - need to assimilate" »

Posted by Futurelab at 11:50 AM | Permalink | Comments (0) | TrackBacks (0)  • Email this article to a friend

by: Alain Thys

Exactly a year ago this blog went "live" and we just wanted to thank everyone who's been part of making it something much more successful than we ever thought it would be.  Today, we've got about 25,000 regular readers, over 1,400 posts, and more importantly, our base of daily feedburner subscribers keeps growing by the week (currently at 2,500).

Continue reading "Happy Birthday Futurelab Blog" »