Marketing & Strategy Innovation Blog

Continue reading "Cultural Sustainability" »

Posted by Futurelab at 9:07 PM | Permalink | Comments (0) | TrackBacks (0)  • Email this article to a friend

by: danah boyd

Last fall, I did an interview for Discover Magazine about my research. I still think that I look strange in video, but I figured others might appreciate it.

Continue reading "Discover Magazine video of moi" »

Posted by Futurelab at 12:18 PM | Permalink | Comments (0) | TrackBacks (0)  • Email this article to a friend

Continue reading "Cosmetic Neurology: Brain-Boosting Drugs" »

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Continue reading "what are marketing and advertising's social responsibilities wrt youth?" »

Posted by Futurelab at 9:27 PM | Permalink | Comments (0) | TrackBacks (0)  • Email this article to a friend

Continue reading "Top 10 articles of the year" »

Posted by Futurelab at 10:37 PM | Permalink | Comments (0) | TrackBacks (0)  • Email this article to a friend

Continue reading "Neuromarketing and Election 2008" »

Posted by Futurelab at 8:49 AM | Permalink | Comments (0) | TrackBacks (0)  • Email this article to a friend

Continue reading "On Accountability, now on Slideshare" »

Posted by Futurelab at 11:42 PM | Permalink | Comments (0) | TrackBacks (0)  • Email this article to a friend

by: Alain Thys

Every day thousands of people die from bad marketing. Neither Google nor I remember where I read these words.  Perhaps I never read them at all. But as I was flying from Zurich to Amsterdam I couldn't get them out of my mind.

I had just read about Sir Bob Geldof badgering a number of CEO's on their moral obligation to get involved in poverty. And while - bless him - he probably saved quite a few lives by guilting them into a donation, I doubt whether anything beyond "token money" will change hands.

Continue reading "Marketing Challenge: Can We Profit From Poverty?" »

Posted by Futurelab at 10:42 PM | Permalink | Comments (5) | TrackBacks (0)  • Email this article to a friend

by: Alain Thys

If I were responsible for corporate PR at Unilever, I'd be getting little bit nervous about the chatter in the blogosphere these days. A few weeks ago, there was the video by Rye Clifton (see below) in which he challenged the company's dual position on women. With Dove they take the high ground, and defy the beauty industry's push for übersexy women. With Axe, they then do exactly what they condemn.

Continue reading "Should You Talk to Your Daughter before Unilever Does ?" »

Posted by Futurelab at 12:55 AM | Permalink | Comments (0) | TrackBacks (0)  • Email this article to a friend

by: John Caddell

I can't wait for the upcoming book by Harvard Business School marketing professor John Quelch (his blog is here) and Katherine Jocz called "Greater Good"--because I am fully expecting to disagree with it.

Continue reading "Marketing for Good--and for Ill" »

Posted by Futurelab at 4:56 PM | Permalink | Comments (1) | TrackBacks (0)  • Email this article to a friend

by: Dominic Basulto

One minute you're the CEO of one of the most powerful Internet companies in the world, the next you're a "moral pygmy" being disgraced by media publications all over the world. Reputation on the Internet can be difficult to measure, and even more difficult to protect.

Continue reading "Yahoo, the "Moral Pygmy" problem and reputation on the Internet" »

Posted by Futurelab at 10:26 AM | Permalink | Comments (0) | TrackBacks (0)  • Email this article to a friend

by: Yann Gourvennec

In a Wall Street Journal article entitled Web Scammer Targets Senior U.S. Executives is an amazing account of a Mr Stewart’s chase for the uncovering of a Romanian scammer, complete with Mr Stewart’s extraordinary biography (a guy who 15 years ago was mopping the floor is in McDonald’s restaurants and had barely a dime and couldn’t even buy a computer, and has now become a world leading expert in computer security).

Continue reading "Social Networks Used as Back-doors by Scammers for Online Fraud" »

Posted by Futurelab at 1:34 PM | Permalink | Comments (1) | TrackBacks (0)  • Email this article to a friend

by: Joel Makower

My travels over the past month have included speeches to two very different audiences on the same topic: The future of travel and tourism, as seen through an environmental lens. Based on these and other calls I'm getting, it seems that this industry is starting to pay attention . . . but only starting.

Continue reading "The Greening of Travel and Tourism, from Asia to Alabama" »

Posted by Futurelab at 11:24 AM | Permalink | Comments (0) | TrackBacks (0)  • Email this article to a friend

by: Alain Thys

When listening to the case of TNT Post's sustainability efforts at Marktplein 2.0, I could only conclude that no good deed goes unpunished. And as it's a situation which many companies going "green" may be facing soon, it's one to start thinking about today.

Continue reading "The Margin Challenge of Being Green" »

Posted by Futurelab at 8:22 PM | Permalink | Comments (0) | TrackBacks (0)  • Email this article to a friend

by: Alain Thys

Based on some of the work we've been doing in the area of marketing accountability, I got invited to do a few hour inspiration session at Masterplan 2007 in Bucharest. As I was tiring of the "Marketing has an image problem" drill, I decided to take a different direction. 

Continue reading "The Marketer's Bushido (SlideShare)" »

Posted by Futurelab at 9:30 PM | Permalink | Comments (0) | TrackBacks (0)  • Email this article to a friend

by: Alain Thys

Now here's a green programme that's pragmatic, inspiring and at the same time simple enough that it could make consumers care.  In 2008, the French supermarket Casino intends to label its products according to their eco-friendliness.  The move follows an earlier announcement by Britain's Tesco who will start tracking the CO2 footprint of its products.

Continue reading "French Supermarket Casino Labels Eco-Friendliness of its Products" »

Posted by Futurelab at 11:08 PM | Permalink | Comments (2) | TrackBacks (0)  • Email this article to a friend

by: Michael Hoexter

A few posts back in this series I reviewed the state of mobile energy storage in the form of batteries and ultracapacitors, which are in the process of getting smaller and more powerful. However, if you don’t need to move around while using energy, the amount of energy stored per unit weight and volume becomes less of a challenge, therefore the separate category of stationary energy storage.

Continue reading "The Renewable Electron Economy Part VII: Stationary Energy Storage…Key to the Renewable Grid" »

Posted by Futurelab at 10:46 PM | Permalink | Comments (0) | TrackBacks (0)  • Email this article to a friend

by: Karl Long

Continue reading "Communicate your commitment to your customer" »

Posted by Futurelab at 3:39 PM | Permalink | Comments (0) | TrackBacks (0)  • Email this article to a friend

by: Danah Boyd

Much to my chagrin, most people do not seem to read the contracts that they sign. More horrifyingly, I'm watching as corporate lawyers increasingly introduce clauses that are manipulative at best, legal gag orders more often. I realize that most people don't read click-through agreements, but I would strongly encourage everyone to at least read employment contracts and NDAs, even the ones that look like click-throughs when you show up at a company to visit a friend for lunch.

Continue reading "read those contracts!" »

Posted by Futurelab at 9:40 AM | Permalink | Comments (0) | TrackBacks (0)  • Email this article to a friend

by: Guy Kawasaki

Like CEOs, marketers, engineers, entrepreneurs, and venture capitalists, lawyers tell their own specialized tales. Most of my experience is with lawyers who do work for tech entrepreneurs, so this is my focus.

Continue reading "The Top Ten (Sixteen) Lies of Lawyers" »

Posted by Futurelab at 7:46 PM | Permalink | Comments (0) | TrackBacks (0)  • Email this article to a friend

by: Guy Kawasaki

David Bornstein is the author of How to Change the World: Social Entrepreneurs and the Power of New Ideas. He recently updated this book, and it’s now available for the first time in paperback. No less than Nelson Mandela said the book is “wonderfully hopeful and enlightening.” David is also the author of The Price of a Dream: The Story of the Grameen Bank, which chronicles the worldwide growth of the anti-poverty strategy “micro-credit.” 

Continue reading "Social Entrepreneurship: Ten Questions with David Bornstein" »

Posted by Futurelab at 11:55 PM | Permalink | Comments (1) | TrackBacks (0)  • Email this article to a friend

by: Danah Boyd

A few days ago, I lamented the tech crowd's Facebook fetish. Scoble raised the bar by responding to all of my nitpicks. Now, it's my turn again. Tehehe.

Continue reading "SNS visibility norms (a response to Scoble)" »

Posted by Futurelab at 9:57 PM | Permalink | Comments (0) | TrackBacks (0)  • Email this article to a friend

by: Joel Makower

The Coca-Cola Company's announcement last week that it had set a goal "to recycle or reuse all the plastic bottles we use in the U.S. market," and invest $60 million in a recycling plant, was a bold, even audacious move, one sure to give the company a new green sheen.

Continue reading "Coke's Message in a Bottle" »

Posted by Futurelab at 9:38 PM | Permalink | Comments (0) | TrackBacks (0)  • Email this article to a friend

by: Danah Boyd

In the last month, I've received almost a dozen panicked emails from people who had commented on my blog at one point or another and were horrified to find that their comment was at the top of Google's search for their name.

Continue reading "Controlling your public appearance" »

Posted by Futurelab at 9:35 PM | Permalink | Comments (2) | TrackBacks (0)  • Email this article to a friend

by: Karl Long

In the last couple of years the idea of reaching out to bloggers as a PR/Marketing tactic has started to become a mainstay for companies looking to engage early adopters and technology leaders. I’ve personally been amazed at the sophistication and scale of programs that I have been privy to.

Continue reading "Code Of Ethics For Blogger Outreach Programs" »

Posted by Futurelab at 1:46 PM | Permalink | Comments (1) | TrackBacks (0)  • Email this article to a friend

by: John Caddell

No, she wasn't caught partying with Paris Hilton or Lindsay Lohan. She wasn't arrested or sent to rehab.

As described in a front-page article in today's Wall Street Journal (link - $$), musician Marie Digby made simple videos of herself singing cover songs, posted them on YouTube, got millions of views, and parlayed that into gigs on the Carson Daly show, local LA radio, and general buzz as a true YouTube discovery.

Continue reading "What's Wrong with what Mary Digby did" »

Posted by Futurelab at 11:04 AM | Permalink | Comments (1) | TrackBacks (0)  • Email this article to a friend

by: Karl Long

I was just reading a post on Scoblizer where Robert is talking about the iPhone price drop and in the middle of the post I came across this statement:

Continue reading "Evangelism, Transparency, and Integrity in the blogosphere" »

Posted by Futurelab at 10:45 AM | Permalink | Comments (0) | TrackBacks (0)  • Email this article to a friend

by: Danah Boyd

Social network sites have become powerful tools and platforms for all sorts of content and cultural producers. Starting with Friendster, artists leveraged the network capabilities to communicate with their fans. This took on a new level with MySpace, resulting in the explicit creation of artist profiles. Even within the constraints of Facebook, artists built groups and found other ways to collect and communicate with their fans.

Continue reading "Confused by Facebook" »

Posted by Futurelab at 10:49 PM | Permalink | Comments (0) | TrackBacks (0)  • Email this article to a friend

by: Joel Makower

Green marketing is back, and while some may cavil that it never went away, the quality and quantity of marketing messages has shifted markedly in recent months. By all indications, this time it's no longer a half-hearted, fringe activity.

Continue reading "Green Marketing 2.0: This Time It's Serious" »

Posted by Futurelab at 10:25 PM | Permalink | Comments (0) | TrackBacks (0)  • Email this article to a friend

by: Roger Dooley

The good news is that companies, even big ones, are waking up to the power of online communities, and that they are taking steps like starting their own communities for discussion, ratings, reviews, and social networking as well as participating at other sites. The bad news is that sometimes they get carried away.

Continue reading "PR Disasters Lurk in Web 2.0 Chicanery " »

Posted by Futurelab at 5:50 PM | Permalink | Comments (0) | TrackBacks (0)  • Email this article to a friend

by: Karl Long

I read a great article in the SF Bay Guardian written by Annalee Newitz who blogs at techsploitation.com (awesome name). Anyway, the article is called And the real anonymous trolls online are . . . . In this article she skewers the very un-anonymous troll Andrew Keen, who’s been crying about how the internets is undermining his word view of authority and modernity (maybe he should check out Bioshock).

Continue reading "Anonymous Edits To Wikipedia Revealed Through Wikiscanner" »

Posted by Futurelab at 8:14 AM | Permalink | Comments (2) | TrackBacks (0)  • Email this article to a friend

by: Ilya Vedrashko

The newest batch of MIT Comparative Media Studies grad theses is up. Lots of good stuff on transmedia storytelling, engagement, convergence, and mobile MMORPGs. Great job, guys, and good luck.

Original post: http://adverlab.blogspot.com/2007/08/mit-media-studies-grad-theses.html

Posted by Futurelab at 9:20 PM | Permalink | Comments (0) | TrackBacks (0)  • Email this article to a friend

by: Roger Dooley

This may not be news to parents of small kids, but branding is a potent force even among preschool children. A new study of preschoolers in California shows that kids will even eat carrot sticks if they come in a McDonald’s wrapper.

Continue reading "Preschool Branding?" »

Posted by Futurelab at 9:46 AM | Permalink | Comments (0) | TrackBacks (0)  • Email this article to a friend

by: Ilya Vedrashko

"Virgin Mobile Australia has started an advertising campaign called "Are you with us or what?", which has been collecting images from Flickr released under a CC-BY licence, which allows commercial re-use and modification of the licensed work." (Technollama via Idea City).

Continue reading "Can You Use Flickr Pics in Ads?" »

Posted by Futurelab at 11:01 AM | Permalink | Comments (0) | TrackBacks (0)  • Email this article to a friend

by: John Caddell

I shrugged my shoulders when I read the news the other day that Google was buying Postini, the corporate spam-filtering service provider. Oh, well, another acquisition. Google does about one of those a week, it seems. What's the big deal?

(Photo by hilaryaq via stock.xchng)

Continue reading "As Google buys Postini, corporate email surveillance grows " »

Posted by Futurelab at 2:33 PM | Permalink | Comments (0) | TrackBacks (0)  • Email this article to a friend

by: Guy Kawasaki

Jeffrey Pfeffer is the Thomas D. Dee II Professor of Organizational Behavior at the Graduate School of Business, Stanford University. He is the author or co-author of twelve books. Dr. Pfeffer received his B.S. and M.S. degrees from Carnegie-Mellon University and his Ph.D. from Stanford.

Continue reading "Ten Questions with Jeffrey Pfeffer" »

Posted by Futurelab at 2:23 PM | Permalink | Comments (0) | TrackBacks (0)  • Email this article to a friend

by: John Caddell

The benefits and risks of partnership are on display in the dispute between the French company Group Danone and its Chinese partner, Mr. Zong Qinghou, as outlined in a front-page article in today's Wall Street Journal.

Continue reading "Partner up. Go it alone. There's no one ideal way to enter a new market" »

Posted by Futurelab at 2:42 PM | Permalink | Comments (1) | TrackBacks (0)  • Email this article to a friend