Marketing Spirals + Fuzzy Funnels
by: David Armano
When I originally wrote about the Marketing Spiral, I said this:
When I originally wrote about the Marketing Spiral, I said this:
"Often times our first interaction with a brand is through a digital touch point like a site. Maybe we heard about it from a friend or somewhere else. We interact with it--we give it a try. If we like it--that leads to deeper levels of engagement. Maybe this repeats itself adding more "cycles" to the spiral. We continue to engage. Some of us even begin to participate. We transition from downloading to uploading our media. We talk about how great the experience is. To our peers, to each other. We become evangelists--the spiral actually expands as we engage with multiple touchpoints--not only the digital ones."
I just came across an intriguing banner ad offer for a webinar titled "
Author 
writes about personal networking in the latest issue of Forbes magazine (
