Cultural Sustainability
by: danah boyd
Since Davos, I've been thinking about cultural sustainability. This isn't a term that I heard there, but one that I wish that I had.
Since Davos, I've been thinking about cultural sustainability. This isn't a term that I heard there, but one that I wish that I had.
I've spent the past few weeks on the road talking about the 
" is a book I expect will be widely ignored. And that's a bad thing, because it is one of the most thought-provoking books I've read in many years. It gets to the heart of many issues that trouble me about the business world, and how our societies have managed the free enterprise system. I suspect many others, were they to read it, would at least feel a mild unease at the base of their stomachs.
Now here's a green programme that's pragmatic, inspiring and at the same time simple enough that it could make consumers care. In 2008, the French supermarket Casino intends to label its products according to their eco-friendliness. The move follows an earlier announcement by 
A few posts back in this series 
David Bornstein is the author of 
He recently updated this book, and it’s now available for the first time in paperback. No less than Nelson Mandela said the book is “wonderfully hopeful and enlightening.” David is also the author of 
The Coca-Cola Company's 
Green marketing is back, and while some may cavil that it never went away, the quality and quantity of marketing messages has shifted markedly in recent months. By all indications, this time it's no longer a half-hearted, fringe activity.