Marketing & Strategy Innovation Blog

Continue reading "Five Innovation Traps" »

Posted by Futurelab at 6:47 PM | Permalink | Comments (0) | TrackBacks (0)  • Email this article to a friend

Continue reading "Ten Habits of Innovation Laggards" »

Posted by Futurelab at 7:58 PM | Permalink | Comments (0) | TrackBacks (0)  • Email this article to a friend

This has been a crazy week. And worse we missed out flight by 5 min yesterday and ended up spending the afternoon in O'Hare eating really bad food. Here's a photo of us between meetings. I realized I have not posted anything since last week. It is not usual as I always try to do that at least every other day. Here we go, back to our topic of "design thinking" and "innovation". Both topics are getting popular but least understood in the executive offices

Continue reading "The 4 Ps of Innovation and Design Thinking" »

Posted by Futurelab at 8:23 PM | Permalink | Comments (0) | TrackBacks (0)  • Email this article to a friend

by: Idris Mootee

My friend Dr. Peter Coleman posted last week said he was interested in my thoughts on how traditional corporations are responding to the innovation agenda. He also asked if we are seeing design thinking etc. embedding itself within the mainstream corporations thus affecting their operating models and recruitment strategies. This is a great question. So here are my thoughts and there are more to come. I did plan to write on this one anyway.

Continue reading "Design Thinking and the New Model of Strategic Innovation" »

Posted by Futurelab at 8:28 PM | Permalink | Comments (0) | TrackBacks (0)  • Email this article to a friend

by: Idris Mootee

Finally back home from Chicago after a busy week sitting in cafe reading the Journal. I was meeting with some MaRS people today and I was really excited be able to talk to people who really understand innovation and the art-of-start-up. I think they are offering is highly valuable for start-ups as they provide market intelligence and counseling from a team of experienced, multidisciplinary professionals. They primarily provide services to technology companies at early stages of business development.

Continue reading "Innovation and the Art of Managing Customer Adoption" »

Posted by Futurelab at 8:49 PM | Permalink | Comments (0) | TrackBacks (0)  • Email this article to a friend

by: Idris Mootee

I wanted to post the second part of slides today but I am in Chicago this week and have no access to my other Thinkpad. So I will just write about it and follow up with the slides next week.

There are no doubts many barriers to innovation. Or you can say there is a glass ceiling and you hit that ceiling pretty easily.

Continue reading "Innovation Playbook - Is There an Innovation Glass Ceiling?" »

Posted by Futurelab at 8:55 PM | Permalink | Comments (0) | TrackBacks (0)  • Email this article to a friend

Continue reading "Innovation Playbook - Why Is Innovation So Hard?" »

Posted by Futurelab at 8:59 PM | Permalink | Comments (0) | TrackBacks (0)  • Email this article to a friend

by: Idris Mootee

The idea of "customer orientation" comes up almost all the time during my meetings with clients. It is generally define as an organization culture in which all executives and employees are committed to the continuous creation of customer value of delivering on their needs.

Continue reading "Marketing - Is Its Job to "Serve" or to "Create"?" »

Posted by Futurelab at 9:07 PM | Permalink | Comments (0) | TrackBacks (0)  • Email this article to a friend

by: Idris Mootee

I thought I might share this keynote presentation of mine (which is two years old) and many ideas that are mentioned in here are now coming to the market. I talked about how fashion meets technology.

Continue reading "Fashion and Innovation" »

Posted by Futurelab at 6:25 PM | Permalink | Comments (0) | TrackBacks (0)  • Email this article to a friend

by: Idris Mootee

Innovation is a hot topic and there's no question about it. It's now on the agenda of every senior executive. I was speaking in Miami this week in a summit to demystify this subject. People often equate innovation with creativity or novelties, but not seeing it from a business strategy perspective. Innovation strategy models often follow an uninspired formula - let's encourage employees to come up with some creative ideas, conduct a few focus groups and voila! We have an innovation strategy.

Continue reading "Innovation Summit Presentation - Miami 2007" »

Posted by Futurelab at 6:03 PM | Permalink | Comments (0) | TrackBacks (0)  • Email this article to a friend

by: Idris Mootee

Continue reading "10 Lessons of Innovation - Presentation" »

Posted by Futurelab at 5:24 PM | Permalink | Comments (0) | TrackBacks (0)  • Email this article to a friend

by: Idris Mootee

There are many disruptive innovations happening these days and unlike the dot.com days, these are nimble start-ups powered by an open innovation software ecosystem and exploding networks. With any disruptive business models, the key challenge they face is how do you drive adoption and how fast can you do it? Marketing innovative products and technologies are very different from conventional product marketing.

Continue reading "Marketing of Innovative and Disruptive Technologies" »

Posted by Futurelab at 5:48 PM | Permalink | Comments (0) | TrackBacks (0)  • Email this article to a friend

by: Idris Mootee

Today's consumers have a large array of choices for brands, products and services. On top of that they have unprecedented any-time, anywhere, any-network, any-device access to information and content that comes from other consumers In this hyper-competitive, rapidly evolving environment, marketers must develop their differentiation based on experience because it is less replicable and more sustainable. It's true CX innovation starts from finding what customers want that's not currently available to them: these are customers' key unmet needs.

Continue reading "CX Innovation Summit Jun 10-12 - Experience-based Diffferentiation" »

Posted by Futurelab at 5:45 PM | Permalink | Comments (0) | TrackBacks (0)  • Email this article to a friend

by: Idris Mootee

 Here you'll get a three-minute guide to "Customer Experience Innovation". Not only does it need a better definition as it is often casually used to describe "sales automation" or generally referred to as "usability design".

As digital convergence is changing the way we conceive of and consume communication, entertainment and media services. How can organizations evolve their service offerings, their networks, their customer communities and their entire organization...and stay competitive while creating and delivering an integrated, innovative, engaging customer experience?

Continue reading "Three Minute Guide to Customer Experience Innovation" »

Posted by Futurelab at 5:39 PM | Permalink | Comments (0) | TrackBacks (0)  • Email this article to a friend

by: Idris Mootee

There is no question about the value of creating engaging consumers is key to brands that wish to thrive in the "experience economy". There's yet to have any common definition to what extent CX Innovation goes beyond digital interface design and expanding its boundaries to "experiential marketing" or opening up new competitive space in "service design".

Continue reading "Customer Experience Innovation" »

Posted by Futurelab at 5:38 PM | Permalink | Comments (0) | TrackBacks (0)  • Email this article to a friend