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On this blog we assemble the world's sharpest minds in marketing and strategy innovation. People who spark exceptional insights in their field of expertise and inspire their readers to action.

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March 12, 2008

Brand New Big Shit. It All Started Today for Apple.

by: Scott Goodson

Picture_1What we saw today was the spark. The explosion will continue for twenty years. We will all feel the warmth.

Watch the Steve Jobs video from today and you will understand how Apple will dominate the smartphone market for the next 25 years. Wow. What Microsoft and Windows was to the desktop, Apple and Touch will be to mobile.

Continue reading "Brand New Big Shit. It All Started Today for Apple." »

March 3, 2008

Innovation in Outsourcing: Definitely Not a Pipe-dream

by: Yann Gourvennec

Innovation in outsourcingAt Cisco France's request I wrote this brief article (see per below) on the role that innovation can play in customer relationships. This article will be published shortly in the client publication, which is entitled Ciscomag. In order to write this article, I used the material developed for a previous interview carried out in September 2007 for NextTimes, which is the Orange equivalent of Ciscomag for Orange Business Services (click here to read the September issue of NextTimes, the article being on page 2).

Continue reading "Innovation in Outsourcing: Definitely Not a Pipe-dream" »

March 1, 2008

Are You Ready for the Coming "Feminitization of Everyday Objects"?

by: Idris Mootee

vaio colour.png

 

Companies that are squeezed by low cost competitors and channel proliferations are looking to ways to add value to their brands and products. Fancy packaging will not do the job as it adds cost and creates more waste. The best way out is to look to "design" to create a higher level of aesthetic sophistication and emotive elements for the brand.

Continue reading "Are You Ready for the Coming "Feminitization of Everyday Objects"?" »

The Novelty Curve

by: David Armano

novelty_arc_3.jpgSomething tells me that this visual shouldn't require additional explanation.  :-)

Click to View image

Continue reading "The Novelty Curve" »

February 29, 2008

Since When Has Everyone Become an Ethnographic Expert!

by: Idris Mootee 

There is so much hype around innovation, (including customer inspired innovation) and ethnography these days almost every research firm is telling you that they do ethnography and every design firm is an innovation firm.

Continue reading "Since When Has Everyone Become an Ethnographic Expert!" »

February 28, 2008

G4H 2008: XRtainment Zone - Beyond Serious Games For Workouts

by: Eliane Alhadeff

Dr. Ernie Medina and his partners launched their first XRtainment Zone in California last year. The mission of XRtainment Zone is to provide families and kids of all ages a fitness club of their own "where working out is all play."

Continue reading "G4H 2008: XRtainment Zone - Beyond Serious Games For Workouts " »

February 27, 2008

Enterprise 2.0 Fear Factor: Overcoming Risks, Uncertainties and Doubts

by: Christian Smagg

There are risks associated with adopting any new technology, and Enterprise 2.0 is no different. Enterprise 2.0 holds the promise of dramatically increasing business productivity, stimulating greater innovation, and creating tighter connections between employees, as well as with partners, suppliers and customers.

Continue reading "Enterprise 2.0 Fear Factor: Overcoming Risks, Uncertainties and Doubts" »

"Big Think Strategy" Is a Fun, Inspiring Read on Reinventing Business

by: John Caddell

Every CEO these days wants to reinvent her business. One problem is thinking big enough. Being part of an industry, a market, a sector tends to limit a company's peripheral vision. How do companies break out of their comfort zone and find strategies that take advantage of their unique strengths while opening up new markets?

Continue reading ""Big Think Strategy" Is a Fun, Inspiring Read on Reinventing Business" »

February 26, 2008

The Communist Manifesto of Chris Anderson

by: Ilya Vedrashko



Deep under the layers of acquired historical meanings lies an often overlooked core of the economic theory that describes production of goods under public ownership, their free exchange, and their free consumption by all members of the society according to their needs.

Continue reading "The Communist Manifesto of Chris Anderson" »

The Strange Birth of the Banana Box Retailer

by: Dominic Basulto

During times of both economic boom and bust, business innovation tends to flourish. During a boom, flush pockets and rosy visions of the future lead to generous spending on innovation projects. During a bust, the need to hunker down and deal with everyday business reality leads companies to innovative solutions.

Continue reading "The Strange Birth of the Banana Box Retailer" »

Enterprise 2.0 Fear Factor: Overcoming Risks, Uncertainties and Doubts

by: Christian Smagg

There are risks associated with adopting any new technology, and Enterprise 2.0 is no different. Enterprise 2.0 holds the promise of dramatically increasing business productivity, stimulating greater innovation, and creating tighter connections between employees, as well as with partners, suppliers and customers.

Continue reading "Enterprise 2.0 Fear Factor: Overcoming Risks, Uncertainties and Doubts" »

February 25, 2008

Building an Innovative Culture - What Does It Mean?

by: Idris Mootee

Our move to the new office is almost complete. The latest batch of Herman Miller Nelson Sweg tables arrived. I always think the starting point of building an innovative culture is the workplace.

Continue reading "Building an Innovative Culture - What Does It Mean?" »

February 19, 2008

The Renewable Electron Economy XIII: Valuing Energy and Energy Services

by: Michael Hoexter

The events of December when the US Congress dropped an extension of the existing tax credits for renewable energy from the 2007 energy bill have highlighted the need for the renewable energy industry to take a different tack in the area of policy support and marketing strategy.

Continue reading "The Renewable Electron Economy XIII: Valuing Energy and Energy Services" »

February 15, 2008

Importing and Exporting Ideas from Different Marketplaces

by: Dominic Basulto

Richard_daveni In a wide-ranging interview on business strategy and the particular challenges posed by hyper-competition, Richard D'Aveni of Dartmouth's Tuck School of Business explains the importance of being able to import and export ideas from different marketplaces:

Continue reading "Importing and Exporting Ideas from Different Marketplaces" »

February 9, 2008

Alan Cooper: "Best of Market Trumps First to Market"

by: David Armano

Alan Cooper, widely respected in the field of Interaction Design and related practices kicked off Interaction 08 with a simple but profound message.

"Best of market trumps first to market"

Continue reading "Alan Cooper: "Best of Market Trumps First to Market"" »

February 4, 2008

just because we can, doesn't mean we should

by: danah boyd

Learning to moderate desires and balance consequences is a sign of maturity. I could eat only chocolate for all of my meals, but it doesn't mean that I should. If I choose to do so anyhow, I might be forced to face consequences that I will not like. "Just because I can doesn't mean I should" is a decision dilemma and it doesn't just apply to personal decisions. On a nation-state level, think about the cold war. Just because we could nuke Russia doesn't mean that we should've. But, just like with most selfish children, our nation-state thought that it would be infinitely fun to sit on the edge of that decision regardless of the external stress that it caused. We managed to grow up and grow out of that stage (although I would argue that our current leadership regressed us back to infancy).

Continue reading "just because we can, doesn't mean we should" »

February 3, 2008

Three Simple Concepts for DIY Innovation

by: Idris Mootee

It is not easy to break through the clutter of the hundreds of competing products out there and some wonder if differentiation is even possible. That's the reason why some of the greatest brands of the world are coming to us for innovation. Innovation is the only way to break out of the commodity cycle.

Continue reading "Three Simple Concepts for DIY Innovation" »

January 31, 2008

The Hottest New Agency for the Year Is WANAA!

by: Idris Mootee

The hottest new agency is WANAA (We Are Not An Agency). Ok, there is no agency called WANAA. You get the point.  Headhunters are calling everywhere tyring to recruit new heads for interactive agencies as many have plans to replace theirs. The problem is the interactive heads just move around from one agency to another...with little result...sadly. This is not going to change anything. Coming back to the topic of agency consolidation, these are the questions:

Continue reading "The Hottest New Agency for the Year Is WANAA!" »

January 28, 2008

Innovation + The "Un-Agency"

by: David Armano

Is there really such thing as an "un agency"?

I'm always on the lookout for patterns: And the industry is full of them right now. 

Continue reading "Innovation + The "Un-Agency"" »

January 23, 2008

Starbucks Rips Another Page from the McDonald's Playbook

by: Dominic Basulto

Starbucks_drive_throughStarbucks is quietly rolling out a pilot program of $1 coffees and free refills to customers at select stores in Seattle. Despite all indications that Starbucks is slowly morphing into a McDonald's-like fast food chain complete with dollar menus, highway rest stops, and drive-through windows, Starbucks spokespersons vigorously deny the notion, claiming that the pilot "is not indicative of any new business strategy."

Continue reading "Starbucks Rips Another Page from the McDonald's Playbook" »

January 19, 2008

Why Is It Even Harder for Leaders to Innovate?

by: Idris Mootee

Here I am with Adam (a smart and creative guy who started with us only for a week) in our new office. He was given three tools to get started: 1/ a power drill 2/ a IBM tablet and 3/a blackberry. He has a typical profile of the people that we carefully select ..the left and right brainer..the raw material for an innovation provocateur.

Continue reading "Why Is It Even Harder for Leaders to Innovate?" »

January 16, 2008

Exploring Adjacent Sector Innovation Requires External Provocateurs

by: Idris Mootee

I finally got some time today to visit our new office. I really like this space as it has three sides of window in a very hip area. We were trying to visualize how all our innovation space should come together and what to do with each "innovation playroom". Here are some photos. I guess it will take another 3-4 weeks before it is fully functional when other Herman Miller (They did a partial delivery today of 30 Mirra chairs) furniture arrives. It is a 6 week order cycle. My batch of new MacBook Air will probably come before the desks.

Continue reading "Exploring Adjacent Sector Innovation Requires External Provocateurs" »

January 11, 2008

Figureprints, Fabjectory and Toys

by: C. Sven Johnson

Here’s a quick note to call attention to something that might be of interest: Another avatar fabbing outfit has set up shop. Most of you are probably already aware of Fabjectory, the service that’s been “3D printing” Second Life avatars and objects for the last year or so. Well now there’s a service available for fabbing World of Warcraft game characters.

Continue reading "Figureprints, Fabjectory and Toys" »

January 10, 2008

Starbucks turns to its founder for a spark of innovation

by: Dominic Basulto

Howard_schultz_starbucks The return of Howard Schultz to Starbucks in the CEO role -- combined with the deluge of press attention about the looming showdown between McDonald's and Starbucks for the hearts and minds of coffee drinkers around the world -- raises a very interesting question: To what extent can the founder of a company spark a turnaround by returning to the CEO role?

Continue reading "Starbucks turns to its founder for a spark of innovation" »

January 7, 2008

Gary Hirshberg: Changing the Culture and 'Stirring It Up'


by: Joel Makower

I've long been an admirer of Gary Hirshberg, the idealistic and iconoclastic "CE-Yo" of organic yogurt maker Stonyfield Farm, which he co-founded in 1983. I first met Hirshberg a decade later, in 1993, when researching my book about corporate social responsibility, Beyond the Bottom Line. I recall being impressed at the time by his passion and commitment, but also his humbleness and honesty. "I think whatever your definition is of social responsibility," he told me at the time, "if the message is, 'Look how great we are,' then you're missing the boat." It was a refreshing change from so many companies' arm-waving, self-congratulatory approaches to social responsibility, both then and now.

Continue reading "Gary Hirshberg: Changing the Culture and 'Stirring It Up'" »

January 5, 2008

Investing in Green Innovation

by: David Wigder

As companies plan their green investment strategies for 2008 and beyond, they should take into account that caps on carbon emissions are all but inevitable in the future. In fact, it is highly likely that caps will be in place in the US within the next few years. The 187 nations that attended the UN climate conference last month in Bali (including the US) agreed to negotiate a successor agreement to Kyoto by the end of 2009. Perhaps more importantly, Congress already has several climate bills under consideration.

Continue reading "Investing in Green Innovation" »

January 4, 2008

The M.I.A. Predictions

by: C. Sven Johnson

I’m not much for official predictions, so I won’t bother to make any such announcements here. From my perspective, most people posting prediction lists haven’t really given those predictions sufficient thought and are either doing it because everyone else is (which is somewhat at odds with making worthwhile predictions in the first place, afaic) and/or because they think it’ll drive traffic to their website (which again plays to the “color inside the lines” crowd mentality).

Continue reading "The M.I.A. Predictions" »

January 3, 2008

Partnership Pitfalls and Avoiding Murder

by: Roger Dooley

While flipping channels, I ran across an episode of City Confidential, a show that takes viewers on a trip to an American city while recounting a murder there. This particular episode involved two business partners - one was convicted of killing the other. The murder victim was apparently exceptionally hard working and capable, and was abandoning the shared business due to the poor performance and lack of effort on the part of the other owner.

Continue reading "Partnership Pitfalls and Avoiding Murder" »

January 1, 2008

Converging Toys, Part II (*Updated*)

by: C. Sven Johnson

{Update: It’s great to see an entry like the one I came across on Kim Pallister’s blog yesterday (Link). I’d learned about Build-A-Bear Workshop sometime last Summer iirc [Note: as I thought… on Raph Koster’s blog - Link], and my thoughts then were very much the same as what he details in his post, and pretty much follow the kinds of things I’ve been discussing here in other entries.

Continue reading "Converging Toys, Part II (*Updated*)" »

Converging Toys, Part II

by: C. Sven Johnson

Some time back I wrote a blog entry titled, “Converging Toys, Part I” with the intention of writing a “Part II” shortly after. Needless to say, this follow-up is a long time in coming, but I can’t think of a better time than now, as it comes so soon after Christmas.

Continue reading "Converging Toys, Part II" »

December 28, 2007

SaaS predictions for 2008 and beyond

by: Christian Smagg

With only a few days left before 2008 hits us, I thought it was the perfect timing to dive into what Saugatuck Technology just reported as being their SaaS predictions. Their recent research alert highlights five key trends in SaaS for 2008 and beyond.

Continue reading "SaaS predictions for 2008 and beyond" »

December 26, 2007

Top 10 articles of the year

by: John Caddell

10 (tie). "Consumed: Boxed Set (the Buddha Machine)," Rob Walker, New York Times Magazine, July 29. The story of the most innovative music package in recent memory.

Continue reading "Top 10 articles of the year" »

The Reputation Chameleon

by: C. Sven Johnson

For those of you who recall my earlier entry discussing the Philips Design probe discussion (reLink), consider this a follow-on post.

Continue reading "The Reputation Chameleon" »

December 24, 2007

$9 Bi: Microsoft's Conservative Estimate for the Serious Games Market

by: Eliane Alhadeff

Following my prior post Microsoft Shaping The Serious Games Movement Into A Multi-Billion Dollar Market, where I state that "by no means would Microsoft join either a current $ 150 million dollar market or a to-be $ 1 billion market only in 2011" (as projected by a few sources), BusinessWeek has published an article this week where David Boker, senior director of the Business Development Group at Microsoft's Aces Studio, one of Microsoft's game studios where ESP was developed, says Microsoft conservatively estimates this market at $9 billion.

Continue reading "$9 Bi: Microsoft's Conservative Estimate for the Serious Games Market" »

Total economic impact of Software-as-a-Service: The foundation of a sound technology investment

by: Christian Smagg

As firms look to focus on core business processes, software-as-a-service (SaaS) provides an increasingly attractive alternative. Companies of all sizes are weighing advantages of SaaS which has emerged as an important deployment option in customer relationship management (CRM) but is also eliciting interest in other areas such as enterprise resource planning (ERP), security or backup just to name a few.

Continue reading "Total economic impact of Software-as-a-Service: The foundation of a sound technology investment" »

December 21, 2007

Mapping The Serious Games Industry Within The UK

by: Eliane Alhadeff  (also see Business&Games)

The West Midlands (UK) region is fast becoming recognized as one of the key EU regions with regard to the development of Serious Games.

Continue reading "Mapping The Serious Games Industry Within The UK " »

December 20, 2007

It's Time To Kill The Art Department

by: David Armano

Let me be clear.  I'm not saying we shouldn't have a "creative" group, or a strategy group or a tech group etc.  What I am saying is that the "department mentality" needs to go away—like permanently.

Continue reading "It's Time To Kill The Art Department" »