Brain Rules
by: Roger Dooley
Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School by John Medina (Pear Press, 320 pages) is a highly readable guide to using the latest neuroscience research to improve your life and work. Medina's prose never overwhelms the lay reader with jargon but still manages to convey the scientific underpinnings of his recommended strategies for enhancing learning, health, memory, and more.
Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School by John Medina (Pear Press, 320 pages) is a highly readable guide to using the latest neuroscience research to improve your life and work. Medina's prose never overwhelms the lay reader with jargon but still manages to convey the scientific underpinnings of his recommended strategies for enhancing learning, health, memory, and more.
Now that you’re a 
Once, in my days running sales and marketing for a software company, the VP of Technology was growing agitated with my complaints about our product's hardware and database architecture. "OK," he said in exasperation, "if you don't like [proprietary platform], what platform do you want the product to run on?" In imitation of a Qwest ad from that time, I said, "I want it to run on any operating system, on any database, from any provider." I then glanced at him to make sure he wasn't winding up to smack me in the head. "You asked."
Ta da... after a stupidly long delay, finally the book is ready. :-) 
, you'll make me happy. If you can add to the 
by Dan Hill (Beaver’s Pond Press) builds on the premise that “facial coding,” the inerpreting of the often involuntary expressions our faces make (sometimes called microexpressions), can be used to better understand our real emotions, reactions, and intentions.
. This is her explanation of the top nine types of stories that people like to talk about. If you’re pitching your company to investors, customers, partners, journalists, vendors, or employees and you don’t use at least one of these story lines, you probably have a problem. And most likely you’re too close to what you’re doing, so you think that you’re uniquely “patent-pending, curve-jumping, and revolutionary.” :-) 
Scott Berkun worked on the Internet explorer team at Microsoft from 1994-1999. He is the author of a recently released book called 
